Episode 47: Andrew Kulihin

EP.: 47 The Brand Builder (Andrew Kulihin)

The Scarlet Spotlight is happy to be joined by Rutgers Athletics' Director of Creative Services & Branding, Andrew Kulihin, for Episode 47 of the podcast. Kulihin, a Plainfield native and Rutgers alumnus, discusses his career, projects around the athletic department and how decisions are made about jersey design, social media campaigns and more. He also covers what it's like to receive feedback from student-athletes and the fan-base, while working with multinational companies on critical brand decisions. In the Scarlet Six, Danny and Jon mention some results from the week of Scarlet Knights athletics, including wrestling, women's basketball and men's lacrosse, before giving a brief look at football signing day No. 2. The podcast culminates with a lengthy discussion about Rutgers men's basketball, including a look back at the win over Purdue at the RAC and loss to Michigan at MSG. After some Xs and Os talk, Danny and Jon dive deep into the NCAA Tournament resume of the Scarlet Knights, looking for their first bid since 1991.